Founder Advisory

Technical advisory for 70+ portfolio founders — architecture reviews, first engineering hires, and build-vs-buy calls made before they get expensive.

Worked with
Iterative

Context

70+ portfolio companies at Iterative, spanning every stage across Southeast Asia and South Asia — from pre-product founders making their first architecture decisions to growth-stage teams scaling infrastructure. Each one facing technical decisions that are cheap to get right early and expensive to get wrong.

What I Did

  • Technical Office Hours: Designed and ran a structured advisory programme pairing founders with relevant technical expertise across the portfolio
  • 1:1 Consultations: Direct technical advisory on architecture, stack selection, hiring first engineers, and build-vs-buy decisions
  • Architecture Reviews: Assessed technical approaches and recommended course corrections before they became expensive rewrites
  • Peer-to-Peer Learning: Connected portfolio founders facing similar technical challenges, so lessons paid for once got reused across the portfolio

Outcome

  • 70+ founders served across the portfolio
  • A peer-to-peer technical learning network that outlasts any single engagement
  • Costly technical missteps caught at the decision point — not after the rewrite